Email marketing is a powerful tool to build interest and bring in sales. But you can’t just start sending out emails today and expect to see profits. You need an email marketing plan.
Step 1 :
Select an email marketing provider. Choose a provider that offers all of the tools you need, including list management, templates, and especially auto-responders.
Step 2 :
Build an opt-in list. You should not send out emails without getting permission first. That is called spam, and it can get you in big trouble. Instead, you need to get people to sign for your newsletter. If you want to do this quickly, offering something for free, such as an e-book, in return for sign up can work wonders.
Step 3 :
Craft a strategy. An email marketing plan is essential. You won’t get any business if you just start sending offer after offer. Think about your customers. What would make them want to open and read your emails? Spend about 80% of your time just giving useful information, and then about 20% asking for their business.
Step 4 :
Use the power of the auto-responder. An auto-responder is just a series of pre-programmed emails. They are usually designed to take someone from expressing interest to making the purchase. They can also be used to up-sell customers who have made an entry level purchase.
Step 5 :
Have clear calls to action. When you do ask for the sale, make it very clear what you want to reader to do, and make it easy for them to do it.