Android marketing – 5.4 get creative

If you’re having trouble coming up with a good app name, you can follow some simple strategies to help you move the process along. Write down answers to the following questions and list as many ideas as come to mind. Then focus on the question where the best answers come to mind. This is most likely where you’re
Going to find the best name for your app.

– What does your app do? (Calculates net worth, organizes coupons, tabulates investments, and so on.)
– What is your app’s benefit to the consumer? (Makes a busy working mom’s life easier, helps students get better grades, teaches teens how to drive safely, and so on.)
– What will happen for the buyer? (Feel better, look better, run faster, become smarter, and so on.)
– What are the key features of your app? (Ten levels of play, zoom and pan functionality, 150 inputs, 3D graphics, enhanced sound, and so on.)
– How is your app different from competing apps? (Only app to have a certain functionality, multiplay features, and so on.)
– What makes your app unique? (Voted #1 by MyApp magazine.)
– Can your app play off a mainstream word or phrase already in use? (If it’s a photo utility, use the word Photo in the app name, for example.

Search for Synonyms

If you’ve found a few words that might work for your app name, you can also check for synonyms to see if there are any similar words that might work even better for your app name. You can use the thesaurus in Microsoft Word to get started with similar words, or you can go to one of many thesaurus websites, such as www. thesaurus. com. This site provides a multitude of synonyms for almost any known word and also provides a handy synonym map showing similar words branching off the root word you have entered.

Use Google to Help

If your app is a game, you can get lots of ideas by simply Googling a particular topic for ideas. For example, if your app is a road racing game, you can get lots of ideas by going to Google and typing in road racing. You will find an unlimited list of ideas. Some other topics that might help you in your search are listed here.

Simply go to Google and type them in:
– Stars and planets (games, science, astrology apps)
– Finance and money (financial, education, utilities apps)
– Sports players and teams (sports, health and fitness, education apps)
– Cartoon characters (games, other apps)
– Presidents of countries (education, books, other apps)
– Travel (navigation, education, books, other apps)
– Shows and entertainment (entertainment, other apps)
– Fitness training (health, fitness, education, other apps)
– Children’s books (books, games, education, other apps)
– Electronics and computers (games, sports, education, other apps)
– Music and musical instruments (games, music, books, other apps)

Select and Test Your App Names

Once you have selected the three names you like the best, run them by family and friends to see which one gets the highest vote. You’ve got to ask more than one or two people, though. Try to ask at least ten people which name they like the best and why. It’s important to understand which name triggered the best response so you can continue to develop your marketing approach by knowing what resonates with your buyers.

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Android marketing – 5.4 get creative